catchword

catchword
/kach"werrd'/, n.
1. a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
2. Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page. Cf. running head.
3. a device, used esp. in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
4. keyword (def. 4).
[1720-30; CATCH + WORD]

* * *


Universalium. 2010.

Игры ⚽ Нужен реферат?
Synonyms:

Look at other dictionaries:

  • Catchword — is also a name for a headword in a dictionary. : For the game show, see Catchword (game show). A catchword is a word placed at the foot of a handwritten or printed page that is meant to be bound along with other pages in a book. The word… …   Wikipedia

  • catchword — catchword, byword, shibboleth, slogan mean a phrase that catches the eye or the ear and is repeated so often that it becomes a formula. Catchword usually applies to a phrase that serves as the formula or identification mark of an emotionally… …   New Dictionary of Synonyms

  • Catchword — Catch word , n. 1. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue. [1913 Webster] 2. (Print.) The first word of any page of a book after the first, inserted at the right hand… …   The Collaborative International Dictionary of English

  • catchword — noun adage, byword, catch phrase, clew, cliche, clue, colloquialism, common saying, cue word, key, maxim, mot, password, pithy saying, saying, shibboleth, slogan, stock saying, tag, vogue word, watchword associated concepts: trademarks Burton s… …   Law dictionary

  • catchword — (n.) 1730, the first word of the following page inserted at the lower right hand corner of each page of a book, from CATCH (Cf. catch) (v.) + WORD (Cf. word) (n.); extended to word caught up and repeated (especially in the political sense) by… …   Etymology dictionary

  • catchword — [n] motto byword, catchphrase, household word, maxim, password, refrain, shibboleth, slogan, watchword; concepts 275,278 …   New thesaurus

  • catchword — ► NOUN 1) a popular word or phrase encapsulating a particular concept. 2) a word printed or placed so as to attract attention …   English terms dictionary

  • catchword — [kach′wʉrd΄] n. 1. Historical the first word of a book page, printed in the lower right hand corner of the preceding page to catch the binder s eye 2. GUIDE WORD 3. an actor s cue 4. a word or phrase repeated so often that it comes to epitomize a …   English World dictionary

  • catchword — UK [ˈkætʃˌwɜː(r)d] / US [ˈkætʃˌwɜrd] noun [countable] Word forms catchword : singular catchword plural catchwords a word used for representing a particular idea, usually one that is popular for a short time …   English dictionary

  • catchword — catch|word [ˈkætʃwə:d US wə:rd] n a word or phrase that refers to a feature of a situation, product etc that is considered important ▪ Variety is the catchword at our latest venue, the Beehive Club …   Dictionary of contemporary English

  • Catchword (game show) — Infobox Television show name = Catchword caption = format = Game Show picture format = 4:3 runtime = 25 minutes creator = Bryan Mitchell starring = Gyles Brandreth (BBC1) Paul Coia (BBC2) channel = BBC1 (17 April 1985 2 April 1986) BBC2 (5… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”