Burma Shave{™}

Burma Shave{™}
a US make of cream used on the face when shaving. Between 1926 and 1963 the Burma-Vita Company advertised it on a series of small signs along roads. Each sign in a group had a few words printed on it, and the whole group, read in sequence, formed a short humorous poem. At one time, there were 35 000 of these. One was:
Noah had whiskers
In the ark
But he wouldn’t get by
On a bench
In the park.
Burma-Shave.

* * *


Universalium. 2010.

См. также в других словарях:

  • Burma Shave™ — [Burma Shave] a US make of cream used on the face when shaving. Between 1926 and 1963 the Burma Vita Company advertised it on a series of small signs along roads. Each sign in a group had a few words printed on it, and the whole group, read in… …   Useful english dictionary

  • Burma-Shave — famous for its advertising gimmick of posting humorous rhyming poems on small, consecutive highway billboard signs. TOC Burma Shave was introduced in 1925 by the Burma Vita company, owned by Clinton Odell. The company s original product was a… …   Wikipedia

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  • ghost brand — n. A once famous brand name that remains on sale but is no longer popular. Example Citation: In that regard, I remembered a clipping I d saved from 1997. ... It starts, Burma Shave, Brylcreem, Pepsodent, Ovaltine, William s Lectric Shave, RC Cola …   New words

  • Euphemism — A euphemism is a substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener, [ [http://www.merriam webster.com/dictionary/Euphemism Euphemism] Webster s Online… …   Wikipedia


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