Mars, Forrest Edward

▪ 2000

      American candy manufacturer who led Mars Inc., one of the world's largest confectionery companies. After helping to develop the Milky Way bar for his father's candy-making business, he established his own company in Europe in the 1930s, successfully marketing a version of Milky Way called the Mars Bar; he went on to create M&Ms, the phenomenally popular candy-covered chocolates, before merging his company with his father's in 1964. Known as an exceedingly secretive but brilliant businessman, he turned Mars Inc. into a global powerhouse; at the time of his death, his firm had annual worldwide sales of more than $15 billion and was one of the largest privately held companies in the U.S. (b. 1904, Tacoma, Wash.—d. July 1, 1999, Miami, Fla.).

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