Ogilvy, David M(ackenzie)
- Ogilvy, David M(ackenzie)
-
born , June 23, 1911, West Horsley, Surrey, Eng.
died July 21, 1999, near Bonnes, France
British advertising executive.
After an Oxford education, he worked as an apprentice chef and stove salesman before taking a job in an advertising agency. He spent a year in the U.S. learning American advertising techniques. In 1948, with Anderson Hewitt, he formed Hewitt, Ogilvy, Benson & Mather, which became one of the world's largest advertising firms. He is noted for reminding his colleagues that "the consumer is not a moron," and his ads for brands such as Schweppes and Rolls-Royce were admired for their creativity.
* * *
Universalium.
2010.
Look at other dictionaries:
Ogilvy, David M(ackenzie) — (23 jun. 1911, West Horsley, Surrey, Inglaterra–21 jul. 1999, cerca de Bonnes, Francia). Ejecutivo de publicidad británico. Después de haberse educado en Oxford, trabajó como aprendiz de chef y como vendedor de cocinas antes de empezar a trabajar … Enciclopedia Universal
David — (rey de Israel) V. «lágrimas de David». * * * David. □ V. estrella de David, lágrimas de David. * * * Esta página se refiere al rey bíblico de Israel. Para otros significados del término véase David (desambiguación). David (דָּוִד Amado ) fue el… … Enciclopedia Universal
Mackenzie — Mackenzie, montes ► Río del NO de Canadá. Desemboca en el océano Glacial Ártico, por el mar de Beaufort; 4 241 km. * * * (as used in expressions) Clark, Kenneth (Mackenzie), barón King, W(illiam) L(yon) Mackenzie Mackenzie, Alexander Mackenzie,… … Enciclopedia Universal
