test-market

test-market
/test"mahr'kit/, v.t.
to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.
[1950-55]

* * *


Universalium. 2010.

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  • Test-market — Test mark et, v. t. to market (a product) in a limited area for a period of time to determine the probable demand. [PJC] …   The Collaborative International Dictionary of English

  • test-market — /test mahr kit/, v.t. to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response. [1950 55] * * * testˈ market transitive verb To offer (a product) for sale in order to test demand,… …   Useful english dictionary

  • test-market — [test′mär΄kit] vt. to test potential sales of (a product) by offering it in a limited number of small markets …   English World dictionary

  • Test market — A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll out. The criteria used to judge the acceptability …   Wikipedia

  • test-market — transitive verb Date: 1953 to subject (a product) to trial in a limited market …   New Collegiate Dictionary

  • market test — ➔ test1 * * * Ⅰ. market test UK US noun [C] MARKETING ► a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if …   Financial and business terms

  • test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% …   Financial and business terms

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