full-line

full-line
/fool"luyn"/, adj. Com.
of, supplying, or dealing in many related products and services, as opposed to a single or limited one.

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Universalium. 2010.

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  • full-line forcing — /ˌfυl laɪn fɔ:sɪŋ/ noun a situation where a supplier pressures a customer to buy from that supplier only ● If the supplier succeeds in full line forcing, he will probably raise prices …   Marketing dictionary in english

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  • line — [laɪn] noun [countable] 1. also product line MARKETING a type of product that a company makes or sells, often with several different sizes, models etc; = RANGE: • It continues to get about two thirds of it …   Financial and business terms

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