motivational research

motivational research
n.
a systematic and scientific analysis of the forces influencing people so as to control the making of their decisions: applied in advertising, marketing, etc.

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Universalium. 2010.

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  • motivation research — /məυtɪ veɪʃən rɪ ˌsɜ:tʃ/, motivational research /məυtɪˌveɪʃən(ə)l rɪ sɜ:tʃ/ noun research designed to find out the consumer’s motives for purchasing a product or service …   Marketing dictionary in english

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