Ogilvy, David Mackenzie

Ogilvy, David Mackenzie
▪ 2000

      British advertising executive (b. June 23, 1911, West Horsley, Surrey, Eng.—d. July 21, 1999, Bonnes, France), was a creative genius and the cofounder of Ogilvy & Mather, one of the world's largest and most successful advertising firms. After flunking out of the University of Oxford and working for a time as an apprentice chef in Paris in the 1930s, he landed a job as an account executive at the British advertising agency of Mather & Crowther. His advertising career was interrupted by World War II, during which he served in British Intelligence and as a secretary at the British embassy in Washington, D.C. He returned to advertising in 1948, helping to form the agency of Hewitt, Ogilvy, Benson & Mather with the financial support of his former employers. His practice of creating intriguing characters to symbolize products led to a number of memorable ad campaigns. In one famous example, he put a black eyepatch on a model to lend a sense of mystery to a series of ads for Hathaway shirts; another celebrated campaign was for Schweppes beverages and featured the bewhiskered Commander Whitehead. A talented copywriter, Ogilvy wrote lengthy copy for his ads, believing that it was easier to persuade consumers by providing them with information rather than simply trying to amuse them. “The consumer is not a moron; she is your wife. Try not to insult her intelligence,” he advised others in the advertising industry. In 1964 he merged his agency with Mather & Crowther to form Ogilvy & Mather; by the mid-1990s the agency had 272 offices in 64 countries. He published two influential books on advertising, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983), and an autobiography, Blood, Brains and Beer (1978). He was appointed C.B.E. in 1967.

* * *


Universalium. 2010.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Ogilvy, David — ▪ British advertising executive in full  David Mackenzie Ogilvy  born , June 23, 1911, West Horsley, Surrey, England died July 21, 1999, near Bonnes, France       British advertising executive known for his emphasis on creative copy and campaign… …   Universalium

  • David Ogilvy (businessman) — David Ogilvy David Mackenzie Ogilvy, CBE, (June 23, 1911–July 21, 1999), was an advertising executive. He has often been called The Father of Advertising. [by whom?] In 1962, Time called him the most sought after wizard in today s advertising… …   Wikipedia

  • Mackenzie — /meuh ken zee/, n. 1. Sir Alexander, 1764 1820, Scottish explorer in Canada. 2. Alexander, 1822 92, Canadian statesman, born in Scotland: prime minister 1873 78. 3. William Lyon, 1795 1861, Canadian political leader and journalist, born in… …   Universalium

  • David — /day vid/ for 1, 2, 5; Fr. /dann veed / for 3, 5; Sp. /dah veedh / for 4, 5, n. 1. died c970 B.C., the second king of Israel, reigned c1010 c970, successor to Saul: slayer of the Philistine giant Goliath. 2. Saint. Also called Dewi Sant. A.D.… …   Universalium

  • David Ogilvy — Saltar a navegación, búsqueda Ogilvy Guatemala Eslogan La Agencia Más Efectiva Tipo Sociedad Anónima Sede …   Wikipedia Español

  • Mackenzie — Mackenzie, montes ► Río del NO de Canadá. Desemboca en el océano Glacial Ártico, por el mar de Beaufort; 4 241 km. * * * (as used in expressions) Clark, Kenneth (Mackenzie), barón King, W(illiam) L(yon) Mackenzie Mackenzie, Alexander Mackenzie,… …   Enciclopedia Universal

  • David Pratt (politician) — The Honourable David Pratt PC Minister of National Defense In office December 12, 2003 – July 19, 2004 Prime Minister Paul Martin …   Wikipedia

  • Clan Ogilvy — Crest badge Crest: A naked woman holding a portcullis Motto: A F …   Wikipedia

  • Clan Mackenzie — Crest badge Crest: A mount in flames Proper …   Wikipedia

  • Clan écossais — Carte des clans écossais La société traditionnelle écossaise fonctionne sur le mode du clan. L appartenance à un clan se signale par le nom patronymique et les couleurs particulières du tartan, c est à dire le motif que l on retrouve sur le kilt …   Wikipédia en Français

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”