direct-mail marketing

direct-mail marketing
Method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet.

The rise of retail mail-order selling occurred in the late 19th century, when U.S. firms such as Sears, Roebuck and Montgomery Ward built large businesses selling goods primarily to farmers. Its use has grown steadily since the introduction of computerized mailing lists after 1960; it is now employed by tens of thousands of firms, and it reaches virtually every consumer in the U.S.

* * *


Universalium. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • direct mail marketing — UK US noun [U] MARKETING ► the activity of marketing products and services by advertising through the mail: »Credit card companies are increasing their use of direct mail marketing. direct mail marketer noun [C] ► »Direct mail marketers all face… …   Financial and business terms

  • Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of …   Wikipedia

  • direct mail marketer — direct mail marketing UK US noun [U] MARKETING ► the activity of marketing products and services by advertising through the mail: »Credit card companies are increasing their use of direct mail marketing. direct mail marketer noun [C] ► »Direct… …   Financial and business terms

  • direct-mail selling — direct mail marketing A form of direct marketing in which sales literature or other promotional material is mailed directly to selected potential purchasers. The seller may be the producer of the products or a business that specializes in this… …   Big dictionary of business and management

  • Direct-response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct response marketing — is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in… …   Wikipedia

  • Direct mail fundraising — is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or acquire new donors or members and to inform, cultivate, resolicit, and upgrade the level of their contributions or dues. The technique… …   Wikipedia

  • direct mail — ➔ mail1 * * * direct mail UK US noun [U] MARKETING ► advertisements that are sent through the mail to a large number of consumers: »In many ways, the Web is more effective than television advertising and direct mail. »Typically, most of the… …   Financial and business terms

  • direct mail advertising — noun (marketing). • • • Main Entry: ↑direct …   Useful english dictionary

  • direct mail — /daɪˌrekt meɪl/ noun the practice of selling a product by sending publicity material to possible buyers through the post ● These calculators are only sold by direct mail. ● The company runs a successful direct mail operation. ▪▪▪ ‘…all of those… …   Marketing dictionary in english

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”