rollout

rollout
/rohl"owt'/, n.
1. the first public showing of an aircraft.
2. Informal. the introduction or inauguration of a new product or service, as by an advertising campaign, public announcement, or exhibition: the most lavish rollout in soft-drink history.
3. Football. an offensive maneuver in which the quarterback, having the option to run or pass, takes the ball from the center, moves back a distance toward his goal line, and then moves forward and toward a sideline.
Also, roll-out.
[1955-60; n. use of v. phrase roll out]

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Universalium. 2010.

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