radiothon

radiothon
/ray"dee oh thon'/, n.
an on-the-air radio campaign, often lasting 24 hours or more, designed to raise money for a radio station, charity, the arts, etc., as from listeners phoning in and pledging specific donations, sometimes in exchange for gifts or premiums. Cf. telethon.
[1960-65, Amer.; RADIO + -THON]

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Universalium. 2010.

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